I use this for laundry, but I also use it for stains found elsewhere in the house. I have a dog, and therefore, lots of dog related messes. I accidentally cut the quick when cutting my dog's nail and the bandage I put on didn't last long. There was blood all over my carpets and bed. I put Tide in a spray bottle mixed with water and sprayed the stains, after a few hours the stains just disappeared. I was amazed. My dog is incontinent due to old age. One day walking in the dark I stepped in dog poop before I could turn on a light, and my sneakers were out of commission. Before throwing the sneakers away, they were old anyway, I decided to soak the sneakers in a shallow pan from the dollar store with a mix of Tide and water. After a couple of days the poop pretty much sloughed off. I washed my sneakers in the washer and let them air dry. My sneakers were bright white in the right places. I swear by Tide now.Just got my first High Efficiency (HE) washer around Christmas when my old one broke down. I love it and didn't even know that HE detergent existed (I actually had been using some of another brand with my old washer, it worked fine there too so you don't HAVE to have an HE washer to use this stuff, but it should definitely be used in an HE washer).This type of detergent doesn't suds up as much which is important especially for front-loading washers (again this is my first one of this type as well and I love it). The suds from regular washers hold on to the dirt more and can stay in the washer longer, causing it to smell badly and clean less efficiently in the long run (at least that's what I've read, I'm no expert). You also can use less of this with a HE washer which is why you don't need to get the super-jumbo size.The important part is that this product cleans very well and smells great. It's a very good product.-DI use this stuff to clean my hockey gear. If you've never smelled hockey gear...well, it's not pretty. My teammates tell me I smell like "a Jolly Rancher." Ok in all seriousness, it works miracles when it comes to making your laundry smell great. People who I have shared Tide Sport with usually end up using it on all their clothes. That's how good it smells. It cleans just like Tide, so if you're trying to get grass stains out of football gear, you might not notice a huge difference, but if you're trying to make stinky sports stuff (or work clothes or anything) smell INCREDIBLE, this is the right product!I have a lot of cloths that I use for athletics so smelly and stainy cloths that are delicate are a common occurance. Tide did a fairly good job of cleaning and the hint of downy was a nice addition but it was not that strong. It was not that strong to the point that if I did not have the cloths in my face I could not smell it and I noticed no difference in "softness".All in all, not bad but I would not pay full price for this I would look at something like Wisk for those hard to beat stains and smells.I like Tide with Bleach. Don't think it smells as good as the "old fashioned way" of using these two ingredients separately, but it does seem to get the job done. When ordering I missed the fact that the order was for 2 containers, however it is really easier to lift from the lower cupboard and measuring the amount.Aside: Have always used Tide since a kid, because my mother used it. Now a day, we need to sift through detergent options similar to sifting through the nearly blinding options of spices. That gets exhausting and it doesn't apply just to Tide; it seems to be endemic anymore!I had used Tide's very similar Tide Ultra Liquid Detergent with Bleach Alternative in its various fragrances. I thought the "fragrances" were awful. (I own, literally, hundred of bottles of high end fragrances and know a good deal about the world of serious perfume. There are other serious fragrance collectors, we meet at a website called Basenotes.) I liked how the Tide Ultra cleaned but there was no unscented version. This Tide product is a little different than the Ultra because it does not include the "Bleach Alternative." I think this product is meant to be hypo-allergenic so no addition of bleach alternative.Consumer Reports has given top ratings to the version with Bleach Alternative but they rank the Free & Gently only slightly below it.We have several family members with sensitive skin. One of them recently had what I believe is a reaction to a new detergent that we started using, and I decided that it would be best to switch to one without added dye and scent. Of the brands we've tried, Tide seems to do the best job of cleaning our clothes while being gentler on sensitive skin. Amazon's price was excellent, and I was surprised to find that there was even a coupon available at the time of purchase. I was initially nervous about ordering liquid detergent (we've had very negative experiences in the past) but decided to give it a try. Amazon has greatly improved the packaging and there were no issues with the bottles breaking and leaking in shipping. I'm a very happy customer!So, I'm embarrassed to say that I have ALWAYS been a cheap-O when it came to buying detergent.... so someone PLEASE tell me WHY I waited so long to buy GOOD detergent?Anyhow, it's great, gentle for my kids (especially my son who always got rashes randomly through the year as his rash is clearing up which must've meant it was my detergents doing this to his skin).It takes VERY little to run a load in comparison to the past detergents (cheap) I've purchased. I had to use double, sometimes triple what I use with this Tide. So, really, even though it's pricier, I think I'm paying more with the cheap stuff cause I go through it so quickly.Plus, you can't beat the price when it goes on sale!